The $1,000,000,000 Question
Yesterday I was answering some questions on a real estate forum. A very brave investor admitted to paying $15,000 for some coaching from a well-known real estate guru. The forum was a buzz at how this person had lost their money. Some of the quotes were:
• Should have burned your $15,000 it would have lasted longer
• You can find the same information on the web
• You can read everything you need on this forum and from Barnes and Noble.
If everything you need, can be found on the Internet and at Barnes and Noble, why are seminars a $1,000,000,000 annual business? Why do people pay hard earned money to come and learn what they can read in a book?
Think of it this way; you’re standing on one side of a busy street. On the other side of the busy street is where you want to be. Where you want to be is usually associated with money, success, freedom, and financial independence, working from home or just living the dream.
The forum experts say that you can go to the store, buy a book, read it and the information will get you across the busy street to where you want to go. If that were true, why do so many people come to my seminars? If getting to where you want to be were as easy as reading a book, everyone one would get there, no one would struggle and success would be automatic.
Book sales are up, seminar attendance is up and people are still trying to find the missing link between where they are and where they want to be. So what’s the answer? It’s very simple.
APPLICATION
If you want to get from where you’re at - to where you want to be, find someone who can show you, not tell you, find someone who can show you how to apply the information and you’ll get to where you want.
Don’t be like the other 99% of people who read the information are still trying to figure out how to apply it.



